Last year in the USA, Amazon started an initiative named Amazon Launchpad. Currently, Amazon is selling the product millions of sellers.  In the joint venture with Indiegogo, Amazon is offering a chance to startups for showcasing their products to the world on a platform. The company added that when the Indian startups are ready to reach global customers, Amazon will help them expand to nine Amazon marketplaces across the world.

"By bringing Amazon Launchpad to India, we encourage innovation from the startup community. India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world," said Amit Agarwal, Vice President and Country Head, Amazon India.

"Through this program, small entrepreneurs and innovators can go leverage the Amazon platform to increase the scale of their businesses and even get easy access to global markets," noted Jason Feldman, Director Global Innovations, and Amazon.

"NASSCOM is excited to support and partner with the Amazon Launchpad program in India. The timing couldn't have been better. The nascent but promising Indian hardware/IoT product ecosystem can now fully leverage the firepower of Amazon's distribution and marketing capabilities." added Dr. R. Chandrasekhar, President, and Nasscom.

"The biggest roadblock for a hardware startup is not product development but finding early adopters for its product. Amazon Launchpad is just the right platform to find them," said Paras Batra, Director Sales, and Marketing, Leaf Wearables.

This wills a great chance for all the startups who want to sell their products on Amazon.

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