A slew of celebrities are paying tribute to the late Hugh Hefner after the Playboy mogul’s death was announced on September 27.

A number of famous faces flocked to share memories and tributes to Hefner across social media after it was sadly announced that he had died aged 91.

Kim Kardashian was one of the first to lead tributes to Hugh, affectionately referring to the businessman as “Hef” while telling her Twitter followers that she and friend Paris Hilton were reminiscing about the star.

“RIP to the legendary Hugh Hefner! I’m so honored to have been a part of the Playboy team! You will be greatly missed! Love you Hef!” she wrote.

“Paris & I are reminiscing about the Playboy parties at the mansion & how much we love Hef,” Kardashian then shared in another, revealing that she and her fellow reality star were exchanging texts to discuss their late friend and the time they spent with him.

Paris also paid tribute to ‘Hef’ on her own Twitter page where she called him a “legend” while sharing a number of photos of herself and the mogul during their various meetings over the years.

Paris then shared another message and posted a snap of her 2005 Playboy magazine cover alongside the caption, “Love you Hef”

Former Playboy model turned TV and radio host Jenny McCarthy followed Paris’s lead and also posted one of her magazine covers to pay tribute to Hefner.

Thank you for being a revolutionary and changing so many people’s lives, especially mine,” Jenny wrote, adding that she hoped she made Hefner “proud” through her blossoming TV and radio career.

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