Lexus the hybrid right hand of the Japanese car company Toyota is planning to get inside the Indian market. The company was thinking to be a part of the Indian Automobile lineup since 2011 but then they observed the market wasn’t inclined to luxury cars.

Lexus has been a successful venture in the United States and stood up to be second in the sales after BMW and before Mercedes. The company will start by launching a SUV and a Sedan and maybe a sports coupe. The start of the sales and booking will start by the end of this year, and will compete with brands like Mercedes, Audi and BMW.

“Lexus is a strong brand globally, and we feel India will be no different,” a company official said. Asked about plans to assemble the cars locally, the source said, “It is too early to speak on this. We have to first understand the market and look at the response here.”

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