Now, cab experience is much more entertaining than before. Ola Company is now in the field of entertainment. On November 2016 it is launched by the company, and now there are extending with the subscription version.

"With Ola Play, our aim is to create an experience that is better than owning a car. In the ride-sharing world, both drivers and riders are customers and Play has solved both their needs in a unique manner. The response from our Ola Select customers has been phenomenal and a vast majority of current users requested Prime Play rides for all their travel requirements. While Ola Select customers will continue to be patrons of this platform, we are excited to offer Prime Play for all Ola customers as we continue to transform the ride-sharing experience in India," said Ankit Jain, Head of Ola Play, in a statement.

"Sony LIV recognized the changing face of mobility, very early on. Partnering with Ola to offer interesting, curated content for its Select customers was a good starting point. We have received encouraging response from Select users so far, and are extremely excited about reaching out to a larger audience base of all Ola customers, as we start to penetrate deeper into the audience mind space, and entertain and engage them on the move with our unique content offerings," says Uday Sodhi, EVP and Head - Digital Business, Sony LIV.

Currently, these services are available in the Bangalore, Mumbai and Delhi. And the company wants to extend the Ola plays in-car experiences up to 50000 Vehicles within six months. Best of luck Ola.