Achhe din is back in sight for consumer goods companies. The companies is getting loss as the impact of demonetisation. Now the industry expecting consumption to bounce back quickly as  the impact of demonetisation fades away.

The cash crunch post demonetisation did hurt them, said top industry executive. But they don't long or cause job losses.

Varun Berry, managing director at biscuit maker Britannia said, "We have seen headwinds on demand, but there is no freeze on hiring or bonuses as growth will be back in the second and third quarters, and we have to be ready for that,".

PepsiCo India chairman D Shivakumar said, "But we hiring in expectation of a consumption revival,".

Nestle, Procter & Gamble and Dabur also made similar views. Hindustan Unilever said, "It is business as usual for the company".

Experts said, "While the situations improving for both Kirana stores and the organized ones in the cities and big town with easing money supply, rural market remain a concern".

"There was impact on demand and it was severe across consumer staples, considering that almost 90% of the sales traditionally happen across mom-and-pop stores," Deloitte India partner Anil Talreja said. However the demand and consumption phase is recover in rural markets as almost entirely cash dependent".

In the two weeks after the currency ban, modern trade grew five times, when 70%  neighborhood groceries reported a fall in business.

Dabur chief executive Sunil Duggal said due to demonetization, put pressure on the consumer goods industry,"We expect revival April onward,".

Meanwhile, hiring at consumer goods companies are back to normal.