Star Plus to raise the trp of the channel launched four new shows under its afternoon band. These shows are Kya Qusoor Hai Amla Ka of 24 Frames, Ek Aastha Aisi Bhi of Shoonya Square Productions, Tu Sooraj Main Saanjh Piyaji of Shashi Sumeet Productions and Dhhai Kilo Prem of Sandiip Sikcand and Balaji Telefilms.
Though Love Ka Hai Intezaar replaced Tu Sooraj Main Saanjh Piyaji that is shifted to the prime slot of the evening. And it is going well in evening. But sadly due to low trp, the channel has decided to shout the afternoon band.
Says the source, "The marketing strategy behind launching the afternoon slot didn’t work in favor of the channel that’s why the final decision has been taken."
Alchemy Films' producer Siddharth P Malhotra confirmed the news, "Yes we have been officially told that the entire band is shutting..its unfortunate but it's not about one show it's a larger call and everyone has to take the hit!"
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