The iPhone changed the way people used their phones. In 2006, just over 3% of US consumers had a smartphone. Now they’re ubiquitous, with over 80% of the US population using one on a daily basis, for three hours a day on average. With the change in consumer behavior, major brands have adopted the smartphone as the prime method for reaching consumers with novel, engaging advertising options. Retailers both physical and online have also embraced smartphones as the perfect place for their customers to shop, compare, and purchase.
iPhone started as a Tablet Project, but when the Apple employees came up with an iPad design with a virtual keyboard, Steve Jobs thought that they can apply this technology to a phone and this is how, iPhone came into existence. Exclusive rights for selling the first iPhone were Turned Down by Verizon Apple, when looking for a carrier partner to sell the first iPhone insisted that the device will only carry the Apple’s Logo and not that of the carrier. iPhone by Apple was NOT the first iPhone. Cisco Systems originally patented the name iPhone for its VoIP phone and later on, it sued Apple for calling its smartphone an iPhone. The App Store by Apple was the first online space that offered downloading an app legally. All the iPhones in the iPhone advertisements show the time 9:41. This is the time when Steve Jobs unveiled the first iPhone in 2007. While Samsung and Apple are the biggest rivals, but not everyone knows that Samsung makes the processors for iPhones In 2007, iPhone was awarded as the “Invention of the Year” by Times Magazine In 2012, Apple sold 3,40,000 iPhones per day Everything which you say to Siri is sent to Apple, is stored and analysed Apple’s iPhone has higher sales as compared to everything being sold under the label “Microsoft” Apple’s iPhone in Brazil is Twice More Expensive than in the USA An Apple patron in Japan started waiting for iPhone 6 in line 7 months before it was launched If you use iTunes, you have agreed for not using the Apple’s products for creating nuclear weapons. An iPhone consumes the Electricity worth 0.25 cents per year if it is fully charged once every day.