Festivities in progress and with Deepavali just around the corner, all the sweet shops have been literally burning the midnight oil for the past few days to meet the demand. Some of the festive vibe is lost due to the virus and a ban on crackers, sweet and savoury dishes takes its place as always. one among to rejoice is a family from Karur that has been uplifting the spirits and the mood among the public through murukku, an all time favourite among the masses.
P Elangovan who is currently running the round shaped snack with a spiral border as his family business, ever since his grandfather, Parattaiyar Pillai took it up 70 years ago. Fifty two-year-old Elangovan is a third generation confectioner after his father, Pasupathiyar Pillai, died. He took up the business and developed it into a more successful trade. The takers for murukku are even from foreign countries like Singapore, Malaysia, Maldives and the US, apart from other States in India.
“It’s been a long journey so far. The major reason behind our success is the quality. We use no chemicals, preservatives or artificial food colours in the murukku. Also, we filter out a major part of the oil after taking it out from the frying pan, making it less oily and safe,” said Elangovan. My son is taking the business to next level says a proud father. Marketing and advertising through social media platforms and mutual friends resulted in receiving orders from other countries. Though they were only handmade now few machines have been ordered to meet the demands.
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