New Delhi: Dazzling international brands in the country's airports are going to face tough competition from the Indian company. Expensive brands have to be ready to fight the battle with cheap products. Yoga Guru Baba Ramdev's company Patanjali has now decided to sell its products in the country's airports as well. These products will not only increase the value of India but will also promote Ayurvedic products globally.
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Experts related to the case say that JHS Svendgaard Retail Ventures is now going to open a shop in Delhi's International Airport along with Patanjali. International passengers will also be able to buy Ayurvedic products among the duty-free shops of the airport. Under this alliance, Patanjali is planning to open similar shops at all major international airports in the country. Patanjali will soon start from Kolkata, Bangalore and Mumbai airports.
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A Delhi airport official says that currently only big brands are sold in duty-free shops in all the international airports of the country including Delhi. It is best to join Patanjali in this race. Most Indian and foreign travelers turn to these shops for shopping. Patanjali's Ayurvedic products can give a big competition to these big brands.
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