For film industry, Box office collection are very important though most actors deny to consider box office success to measure their work but it is visible that they do all the smartness just for better collection at Box office. The time has come when success is measured in terms of 100 to 300 crore Box office collection.
Big stars play safely and to encash their success of film, they find to release their films on festive season that can convert into maximum business.
Stars like Salman Khan, Shahrukh Khan, Aamir Khan, Akshay Kumar Ajay Devgan etc, a time ago book the dates for releasing their movies. For instance, SRK's Fan, was considered low business film as it released on non-holiday. To have better business at box office and to avoid such mishaps, actors book festive dates or holiday dates to release movies.
Have a look at the festive weekend release movie of 2017:
Republic Day: Raees starting SRK and Kaabil starring Hrithik Roshan
Eid: Salman starrer Tubelight
Independence Day: Akshay booked it for Crack
Diwali: Golmaal 4
Christmas: Salman features Tiger Zinda hai