Canadian-Indian rapper-producer Tesher teamed up with award-winning singer-songwriter Jason Derulo. The Hollywood Bollywood duo are upto reimagine Tesher’s global hit, ‘Jalebi Baby’. Universal Music India and Capitol Records have recently signed a new deal with Tesher over this reimagine.
The agreement reads that Tesher’s music will be released through Capitol Records in the United States of America. ‘Jalebi Baby’ is the 2020 song that has amassed combined worldwide streaming of over 100 million. The song riffs of a South Asian desert jalebi that is eaten popularly in India. Initially, the groovy track has an infectious chorus mended beautifully well by combining both English and Punjabi language lyrics.
The catchy Latin flavored production of the song made it connect with the viewers. It high hit the Shazam charts in more than 25 countries. Niw, the reworking of the song is being done in collaboration with Jason Deluro who has sold more than 200 million records worldwide to date. As per the report in Music Business Worldwide, Devraj Sanyal, MD, and CEO, Universal Music Group India & South Asia said, “We are excited to welcome Tesher to the global UMG family.”
While, Devraj Sanyal mentioned about it in a statement saying “Together, we will work alongside Jeff and the team at Capitol Records in L.A., to ensure that Tesher’s music continues to reach new fans within India, South Asia”
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