Prasar Bharati, India's state-owned broadcaster, recently changed the logo of its Hindi news channel, DD News, from red to orange, sparking criticism from the opposition and media experts about potential 'saffronisation' due to the color's association with the ruling Bharatiya Janata Party (BJP). The redesign, including changes to branding, set design, and overall visual aesthetics, was announced on April 16. Critics believe the shift to an orange logo aligns with the BJP's symbolic color, raising concerns about bias in the state-owned broadcaster's content. Gaurav Dwivedi, CEO of Prasar Bharati, dismissed these concerns, stating that the choice of orange was part of branding updates across the network and had already been applied to the English news channel, DD India, ahead of India's G20 presidency. Both news channels now share similar visual aesthetics.
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