Aditya Birla Group chairman Kumar Mangalam Birla has called on corporations and individuals not to be unduly disturbed by the excessive volatility after the pandemic but to remain focused on core economic and business variables, demographic drivers of market trends, technological drivers of supply chains while building reserves for the future. These fundamental variables, he wrote in an annual note on a website, don’t change as discontinuously as prices and indices suggest. Reflecting on the year gone by, he said the coronavirus pandemic has brought devastation and asked people and companies not to "ignore the comorbidities -- whether in life or business", while asking them to build reserves of knowledge, ideas, collaboration and goodwill to emerge stronger from the crisis. “The people, companies, and nations who have emerged stronger have been the ones who had accumulated reserves of strength and not necessarily the ones who were sprinting the fastest,” he wrote. Birla pointed to the swift recovery staged across sectors, completely negating doomsayers who had predicted irreversible shifts in consumer demand and the evisceration of sectors. In India too, the initial prognosis and narrative of experts proved to be excessively pessimistic. With markets hitting new highs every day, Birla wrote the extent of froth in the euphoric financial markets was still an open question. The change in the underlying earnings estimates has been far lower. India’s medium term growth to sluggish to 6.5pc after initial rebound: Fitch Retail inflation dips to 4.59 pc in Dec, Rupee Watch RBI Financial Stability Report: GNPAs may shoot up to 14.8% by September in worst case