There is good news for fans of Tollywood and Tamil movie Karthi. Her Kathy is now on a streaming platform. But, interestingly, as soon as the film started streaming on stage, some of the major multiplexes in Chennai stopped screening the film.
The producer of the movie, SR Prabhu, posted on his micro-blogging page that he said, “I see a lot of genuine concerns in the 30-day window for films in OTT running successfully in BO. Wherever if we continue this trend, the dramatic audience will eventually subside. But from 3 weeks piracy and less conditions can be replenished by the producers only! "While some fans supported SR Prabhu, many others said that films should be allowed to run in the theater for at least 50 days before taking to the streaming platform.
According to Milli Janakari, about whom Niklesh Surya of Rohini Silverscreen said, two of the three shows released yesterday became houseful after their 30th day release. Today it is officially online. It may not have an immediate effect but it sets a dangerous precedent for the industry. He said, "Hum Ek Rohini Silverscreen's Niklesh Surya quoted Prabhu's tweet and wrote:" From then on you will lose your first week and the second week in theatrical revenue as well. "Two of Kathy's three shows went to Housefull on the 30th day since its release yesterday. Today it's officially online. It may not have an immediate impact but it sets a dangerous precedent for the industry. We?" He said, "This is not about any particular film. It is about a cultural change.
At the same time it is also being said that once you know that you can watch the highest-quality version of the movie online in 3-4 weeks, then the desire to watch it in theatres will naturally decrease. We are talking about long term effects, not an immediate effect. I think the move should be stricter than stopping screening, as the revenue for the last few weeks may be less than the OTT revenue for producers. But the long-term effect is what they are seeing.
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