The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook creating hub.
Facebook really wants people to share more videos, so much so that it will even create them for you.
A new feature coming to its iOS app this week, called Slideshow, takes your mobile photos and videos and turns them into a short clip you can customize with different themes and music.
Facebook will do this automatically with a pre-made slideshow so long as you've taken at least five photos or videos in the last 24 hours.
If you happen upon a slideshow in the News Feed, you can tap a "try it" prompt to make one yourself.