Canadian rapper, singer and songwriter Drake released “Laugh Now Cry Later,” a new collaboration with Lil Durk, on Thursday midnight. In the video for the track, which sometimes seemed lengthy like a Nike commercial, Drake is seen playing basketball with Kevin Durant and throws around a football with Odell Beckham Jr. The music of “Laugh Now Cry Later” is brassy and unhurried and can be termed as a perfect setting for casual bluster. The song’s new Dave Meyers-directed video was filmed at Nike World Headquarters in Oregon and features Kevin Durant, Odell Beckham Jr., and Marshawn Lynch.
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Just before releasing Dark Lane Demo Tapes, Drake announced that his next studio album is slated to arrive this summer, though he hasn’t offered any further updates. It will mark the proper follow-up to his 2018 LP Scorpion. Recently, he’s made guest appearances on a handful of other tracks by DJ Khaled (“Greece” and “Popstar”), Popcaan (“All I need” and “Twist & Turn”), and Headie One (“Only You Freestyle”).
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“Laugh Now Cry Later” was co-produced by Cardogotwings, GRy, Yung Exclusive, and Roget Chahayed. In an Instagram post, Drake said the song will appear on his forthcoming album, which will be titled Certified Lover Boy. Also, in the month of May, the rapper promised to release his sixth studio album in “summer 2020.”