Fastrack is famous for its cool and trending products, this brand has huge popularity, especially in young age group. Recently the company has launched a smart wearable watch, named 'Reflex'. The launch was planned for the special occasion of Holi. The device will be available in three different shades- chic purple, distinctive black and dazzling blue.
Head of Marketing of Fastrack Ayushman Chiranewala, during the launch, said, “With the development of sensors, smart watches, and fitness trackers, we wanted to bring a wearable device for the youth that helps them get healthier by capturing their body data and motivating them to reach their fitness goals. At Fastrack, we have consistently endeavored to meet the ever-changing needs of the youth with offerings that aim to fulfill their growing aspirations- one of it being more health conscious. With Reflex, Fastrack aims to cater to the needs of multi-faceted, new-age millennial who desire the next step in the combination of quirky design and smart features.”
Somprabh Singh, Head of Design and Technology said, "The Fastrack Reflex band was created with the youth in mind- to give them a seamless experience with our introduction into the wearable technology category. Based on insights derived, we have designed the product to cater to the needs of the today’s youth- a fashionable product that has a great battery life, can be charged easily and a price point that is relevant to the segment. Retailing at Rs 1995, the Fastrack Reflex has a 14-day battery life and does not require an external charger as the product itself acts as a USB and charges within 60 minutes. The product will have regular software updates that will help enhance the overall consumer experience. This is Fastrack’s first launch in this category and we look forward to creating many interesting products moving forward.”
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