Gionee is planning to extend its market till next fiscal year. For this idea, the company has planned to invest the huge amount of money on its business. As per the reports, the company will invest Rs 750 crore on its business in next fiscal year.
Gionee India Country CEO and Managing Director Arvind R Vohra said, "We will be investing up to Rs 750 crore in 2017-18 on marketing. It will be equally used for above the line and below the line marketing activities."
"Our strategy is to sell hassle-free phones, which is that the phones should be available close to consumers, he should not run for battery charging, the device should have good processing speed," Vohra further added.
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