Award-winning Chicago-based car care brand Turtle Wax has entered India. The brand has offered a full range of appearance products of four-wheeler and two-wheeler. This includes all types of surfaces, such as paintwork, wheels, tires, upholstery and plastic, etc.
Turtle Wax, a family-owned company with a strong position in Chicago, is synonymous with innovation in car care and over the past 75 years, it has created products that will change the way consumers maintain their cars. Huh. Turtle Wax's legacy goes back to 1944, when the company's founder, Ben Hirsch, discovered the world's first auto polish, the 'plaston', in his family bathtub. The plaston was renamed Turtle Wax in 1946. This iconic brand was established here and since then it has become a familiar name in more than 120 countries of the world.
Turtle Wax Executive Chairman, Dennis John Healy, said about the entry into the Indian market, "Our entry into India is starting a new chapter in our history. We are very excited to be here and provide our world-class products to the enthusiasts India is the most vibrant and diverse automobile market in the world. It not only has immense business potential, but it is also important for global trade channels. We want to invest and invest in the culture of the people of India and their car care. We are very keen to adapt. With the most innovative global products, we are confident that Turtle Wax will become one of the leading car care brands in India.
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