The world's leading search company Google has announced the purchase of the popular wearable device manufacturer Fitbit to foray into the field of wearable devices. Google is about to buy Fitbit for $ 2.1 billion. On Friday, Google and Fitbit officially announced the deal. Google is planning to move out of its core business and expand into other areas and this is a big step for the company in this category.
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In a statement following the announcement of the deal, Fitbit co-founder and chief executive James Park stated, "We have created a trusted brand that is backed by more than 28 million active users worldwide. The consumer is a healthier, more active Rely on our products to live life. " He also stated that "Google is the ideal partner to advance our mission." While talking about devices and services, Google's senior vice president Rick Osterloh said that "the deal is one for leading wearable technology and this deal is important for bringing fitness devices to more people around the world and bringing together the best hardware, software and AI to make the device worthy".
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After this deal between Google and Fitbit, many leading companies in the field of wearable devices can compete. This includes popular companies like Xiaomi, Apple and Samsung. In a survey revealed recently, it was informed that in the smart wearable market, Xiaomi is in the first place and Apple is in the second place. At the same time, Fitbit occupies the fourth place in this list. Now after Google bought Fitbit, the focus of the company is to build stronger trust among users than before.
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