Famous singer-songwriter Ashley Frangipane, popularly known as Halsey, has revealed that she will be releasing her second beauty brand, af94, exclusively through Walmart. The brand will also feature cosmetic accessories such as custom-designed body stickers, additional to cosmetic accessories such as custom-designed body stickers.
The brand has been co-developed with its exclusive partner Walmart hoping to target a new Gen Z consumer base with products to be sold in around 2,900 stores as well as online. The 67-piece line has been made as an affordable alternative. The af94 is the second beauty brand launched by Halsey, who launched the first gender-fluid line About Face in January 2021.
"I'll always remember being 15 years old and saving up to buy my first eyeliner. It was electric blue and a big purchase for me at the time, but the thrill of wearing such a bold colour was worth every penny. I created AF94 so that anyone and everyone can chase that rush of standing out with bold makeup but at an affordable price." Halsey said.
The singer in a release said, “After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach, which is why we are so excited to be launching this new collection with Walmart”. All products for af94 will be 100 per cent vegan and cruelty-free, with a shade range intentionally created to complement all skin tones, the release noted.
"After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach which is why we are so excited to be launching this new collection with Walmart. I hope to wear this makeup, however that looks for you, inspires you to break beauty rules and colour outside of the lines," Halsey said in a statement.
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