India is a country where mobile data rates are among the lowest in the world. Cheap mobile data from China, Japan and South Korea is also available here. But in the coming time, Indian consumers may have to pay more for these data packs. This is because Airtel, Jio, Vodafone-Idea, and BSNL have announced to increase the price of mobile data soon. Airtel and Vodafone-Idea have more than half the revenue share in the Indian market.
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A similar statement has been issued by Airtel. No information has yet been received about what the new rates will be. Jio and Bharat Sanchar Nigam Limited (BSNL) have also made similar announcements. Why are companies increasing the price of data, to what extent will this price increase and how much will it affect the common man?
Why the price will increase? Earlier there were many companies in the telecom sector and data prices fell due to competition among them. These prices also fell because the number of customers in India was increasing faster than in other countries of the world. There are 22 telecom circles in India and they have 3 categories - A, B and C. Among these, Jio, Airtel and other companies wanted to create new customers in the circles of C category (such as Odisha).
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This is because the consumers here spend less amount on data every month, but their number is so high that your total earnings become good. For this reason, it also wanted to attract customers after suffering losses for some time. That round is over now. Also, the companies are also less saved, so it is natural that the price of data will increase. How much will it increase? The huge increase will not be huge because companies cannot increase the price by 15-20% at the same time. So every company will plan according to its own and see how much revenue to grow from which segment. In fact, companies look at 'average revenue per user'. Currently, in India it is a little less than Rs 150 per month. In common language, understand that a common person is spending Rs. 150 every month.