Hyundai has stopped selling Santa Fe cars in India. Hyundai, a South Korean company, introduced Santa Fe in the 2014 auto expo. The dealers say this car will now be made available on a one-to-one basis.
Due to a low demand of it in India, it's selling is being stopped. According to the reports, Hyundai had manufactured only 14 units of Santa Fe in July and had only sold one unit of SUV in August 2017. The demand of this car has drastically decreased.
In the past six months, the company had sold only 67 units of its most popular SUV. While Hyundai's rivals like Toyota sold 2,216 units of Fortuner and Ford sold 1,163 Endeavors in August 2017. This resulted in the loss of capital due to low demand of the product.
According to the report, Santa Fe failed to attract Indian buyers in the premium SUV segment. To overcome this problem, Hyundai can offer a new product to replace the SUV in India so that it can make a place in the market and become more successful.
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