American photo and video sharing social networking service platform Instagram on Wednesday said it is testing a new collaborative (‘Collab’) feature in India and the United Kingdom that will permit users to collaborate with others on Feed Posts and Reels.
An official statement in this development reads:- ''Collaborating is a huge part of how people connect on Instagram. With 'Collab', you can invite a collaborator to your Feed Post and Reels and so they can share the content with their followers ''This is only testing with a small percentage of our global community now,'' ' If the other user accepts, they will be shown as an author and the content will be shared to their profile grid and to their followers in the feed, Instagram added.
The content can be seen by followers of both the users and they can both see the shared feedback. The Facebook-owned company is now increasingly launching many of its features in India first. Last year, it had launched its new format 'Reels' that allow users to create and share short videos, and India was among the first countries where it was launched. The company went on to launch a separate tab for 'Reels' and India was the first country to get this feature.
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