USA: Love it or hate it, Intel is updating its nearly 15-year-old system for naming and marketing its Core processors for laptops and desktops.
Intel is removing the "i" from the i3, i5, i7, and i9 tiers for its Core chips in order to streamline the company's branding, a change Intel had previously hinted at last month. Consumers will only see Core 3, Core 5, Core 7 and Core 9 moving forward.
More surprisingly, Intel is also getting rid of the "generational messaging" that accompanied each Core series. This means that, at least officially, there won't be a 14th Gen or 15th Gen Core series. Future Core chips will instead just have a processor number, such as "Intel Core 5 processor," instead 1050."
The numbering will then increase sequentially as the following generation enters the picture. The Intel Core 2000 series, for instance, although the business is still working out the specifics of how the new numbering scheme will represent succeeding generations.
The changes to the name-scheme don't end there. Additionally, Intel will introduce a new processor tier known as Core Ultra. The most cutting-edge CPU architecture or exclusive features from Intel will be found in the Ultra processors, which will be available at the Core 5, Core 7, and Core 9 levels. The CPUs designed for a mass market will receive the basic, non-Ultra Core lines.
The names of the Ultra chips are likely to start with "Intel Core Ultra 9 1090H."
According to Tim Thraves, senior product brand manager at Intel, the first digit of the products that are released here will indicate how new they are. "You'll notice that there is a structure to the organisation."
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The business is getting ready to revamp its marketing strategy for "Meteor Lake," or what was generally anticipated to be referred to as the business's "14th Generation Core" processors. The long-awaited Intel 4 manufacturing process, formerly known as 7-nanometer before it underwent its own name change, will be used to create the new silicon, which is expected to significantly improve performance and battery life at a time when AMD and Apple are waging a fierce client-silicon arms race with Intel.
Meteor Lake is a significant turning point for us, according to our customers and partners, said Thraves. "It just felt like maybe this was the right time to step outside the confines of counting up from one number to the next—a little bit."
The company claims that the i3/i5/i7/i9 schema and the 12th Gen and 13th Gen messaging have a tendency to take centre stage, so the redesign also aims to emphasise the "Core" in the Intel Core name.
There was a tiny bit of, "Hey, we see way too many articles of i7 versus (AMD's) Ryzen 7," according to Thraves. And we just wanted to emphasise the Intel Core brand a little bit more.
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Additionally, the business conducted market research last year and discovered that when it came to consumer awareness, "the combination of Intel Core, plus the label of those tiers" rated highest. "We had probably done an all-in look at the (PC) client branding here 15 years ago," said Thraves.
Customers can anticipate some significant differences between the recently introduced Core Ultra brand and the standard Core line, such as exclusive features involving AI-powered capabilities. "We've been really clear that it can't just be like a 2% performance improvement in order to have a two-tier branding strategy," Thraves said.