IRAN: Iran's conservative Under the state's rigorous chastity laws, female actors in advertisements are forbidden by Islamic officials. The announcement followed a commercial that showed a woman in a loose-fitting hijab eating a Magnum ice cream suggestively.
According to reports, Iranian clergy were incensed by the advertisement and pushed authorities to prosecute local ice cream producer Domino. The advertisement, according to authorities, was "against public decency" and "insulting to women's morals."
Now, as per reports, Iran's Ministry of Culture and Islamic Guidance has informed the nation's art and film institutions that women are no longer permitted to appear in advertisements due to "hijab and chastity laws."The restriction complies with decrees made by the Cultural Revolution's Supreme Council.
It is also based on Iran's long-standing laws and regulations that forbid the "instrumental use" of men, children, and women in commercial advertisements.
However, depending on how rigid the ruling administration is at a particular moment, "instrumental usage" is defined in different ways.
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