Automaker Kia on Wednesday released its new corporate logo and global brand slogan. The new logo represents the company’s commitment to becoming an icon for change and innovation.
As per Kia, the new logo resembles a handwritten signature. The updated logo signifies the company's target to establish a leadership position in the future mobility industry. Ho Sung Song, Kia’s President and CEO, said, “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry."
Apart from the new logo, the South Korean automaker aims to set the tone with its new global brand slogan, ‘Movement that inspires’.Company will reveal its philosophy behind the slogan on January 15th via the company's YouTube channel.
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