From increased number of downloads to a widening user base, Likee has been scaling up the chart and making waves in the online community among its contemporaries. Likee is one of the top platforms for short video recording and publishing in India, and has made a mark for itself within a short span of time. Launched in 2017, the app has significantly altered the online user behavior and encouraged the trend of making short videos to showcase one’s talent across the social media landscape. Since inception, Likee has always worked with a motto of amplifying individual talents and skill by defined tools such as videos, 3D magic and dynamic sticker. Challenges powered by hashtags are one of the popular most tools available on the platform to amplify user participation. On a daily basis, millions of users make use of #hashtag challenges created by Likee.
The short video platform app is immensely popular among users in hundreds of Indian cities. The users not only want to showcase their individual capabilities through this platform, but also wish to meet celebrities from industries like Bollywood. Recently, users witnessed Bollywood’s active participation on Likee for movie promotions. While scores of individuals indulged actively in some thrilling Bollywood campaigns, several users were seen copying dance steps of famous Bollywood celebs. Some of the users also created fun videos against special movie stickers to participate in hashtag challenges.
Here are some of the most popular and fun hashtag challenges and collaborative campaigns, which were promoted on Likee:
Housefull 4: Likee recently joined hands with Bollywood movie Housefull 4. The user community on the top short video platform actively participation in the #TheBalachallenge, wherein they enacted the main characters of the movie Housefull4. #TheBalachallenge received 683 million views on Likee. In addition to this, 10 Likeers had the golden chance of meeting the star cast of Housefull4 - Akshay Kumar, Riteish Deshmukh, Kriti Sanon, Kriti Kharbanda and Pooja Hegde, at a meet up on October 23, 2019.
Dabangg 3: In a bid to reach out to Indian masses, Salman Khan Films (SKF) partnered with Likee to promote Dabangg 3 across online platforms. Likee was named the Official Digital Partner of the film. Users got the opportunity to interact with lead actor Salman Khan, and also participated in Likee’s #HudHudDabangg challenge that went viral on the platform, receiving more than 366 million views.
T-Series: Likee, collaborated with T-Series recently to promote the immensely popular and recreated version of 90’s favourite song #YaadPiyaKiAaneLagi. The song, recreated by Tanishk Bagchi and sung by Neha Kakkar, became a mass favorite on the platform. The song featured Bollywood diva Divya Khosla Kumar. Likee rolled out an exclusive photo-video effect to create dynamic videos to popularise the #YaadPiyaKiAaneLagi challenge on the platform and received more than 309 million views.
IAmIndian: Likee floated 'No matter where I am, #IAMINDIAN hashtag to mark India’s 73rd Republic Day. The campaign captured the spirit of nationalism on the Republic Day. Likee’s campaign #IAMINDIAN saw users creating patriotic solo and group videos while waving the Indian National Flag. Likee introduced dedicated effects and stickers to display patriotism. With the campaign, Likee aspired to be in The Guinness Book of World Records with the most number of people waving a national flag. #IAMINDIAN received more than 793 million views on Likee.
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