In the face of the steady growing popularity of digital media and over-the-top (OTT) platforms, the eyes of filmmakers and actors are on the other side. Demand for this specialty has grown significantly as a result of recent corporate scandals. Audiences are eager to sit at home and watch movies on OTT platforms. Looking at the latest situation, it is doubtful that the situation will be worse for the theaters in the coming days.
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'Avedana' Producer Allu Arvind has already launched the 'Aha' platform to cash in on the OTT demand in this order and is releasing several movies through that platform. This new business is going to be profitable. With this, it seems that some other producers from Tollywood have come up with the idea of starting OTTs. Manchu Mohan Babu's family is in the front row. Like Achcham Allu, Manchu, who has experience in producing and acting in movies, is ready to sketch a new OTT.
Allu Arjun expresses grief over Air India Crash Manchu Vishnu, the hero and producer, is taking steps towards launching OTT, says a media house. In collaboration with Akka Manchu Lakshmi, Manchu's successors are planning to set up their own platform and release some web series. In the past, Manchu Vishnu made a web series called 'Chadharangam' and presented it to the popular OTT platform Zee5.