Maruti Suzuki's Nexa hit 1.31 million units in sales in five years since launch. Nexa was established back in 2015 with the idea of offering a premium buying and service experience to prospective customers and owners. It was part of Maruti's strategy to reach out to newer customers who may want to experience a more connected and premium process when opting for a Maruti product.
According to the survey conducted by Maruti Suzuki , many - mainly in urban centers who desire and value personal care, warmth and attention in their car buying and ownership experience. Nexa currently offers S-Cross, Ignis, Baleno, Ciaz and XL6 from Maruti's overall product portfolio with the other products offered through the Arena network.
The automaker also informed that Nexa has managed to achieve these objectives and continues to reinvent itself with changing times. Shashank Srivastava, Executive Director for Marketing and Sales at Maruti Suzuki India Limited said, "We are proud to announce that NEXA continues to maintain its leading position as the third largest automobile brand in India. It helped us attract new set of customers who were earlier not considering us. This is evident from the fact that pre-determined buyers for NEXA cars have increased from 26% to over 50% in Financial year 2021.
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