India's top carmaker, Maruti Suzuki India Limited, will likely invest more than USD 5.5 billion to multiply its production capacity to 4 million vehicles a year by the end of 2030, the ET reported, citing sources.
In another development, Maruti Suzuki India sees its share of ad spending on digital stabilising at the current levels of being about a third of the overall pie, a senior official said on Tuesday.
The share of digital has grown to 30-32 percent of the overall spending now, Maruti Suzuki India Executive Director for Marketing Ram Suresh Akella shared the media on the sidelines of an event hosted by social media giant Meta in Mumbai.
"I think we are almost there… maybe a little more," Akella said, responding to a specific question on where he sees the share of digital in the overall pie going ahead.
Maruti Suzuki India Limited is a leading automobile manufacturer in India. It is a subsidiary of the Japanese automaker Suzuki Motor Corporation. Maruti Suzuki has a wide range of cars, including hatchbacks, sedans, SUVs, and vans. Some of the popular models from Maruti Suzuki include the Alto, Swift, Baleno, Dzire, Vitara Brezza, and Ertiga. The company has a strong sales and service network across the country and has consistently been the top-selling car brand in India for many years. Maruti Suzuki is known for its focus on quality, affordability, and customer satisfaction.
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