From event management to the world of lifestyle influencing, the beautiful journey of Tania Suri makes you believe that if you follow your heart, you're never going to regret anything.
As they say, the longest journey starts with a single step. It is true for Tania. It all started with her first stint with an event management firm in her hometown Delhi right after her post-graduation. As a crazy Michael Jackson fan her desire to host his concert one day pulled her towards event management. During her stint as an event manager, she got the opportunity to work on the first ever IPL in 2008 since then She has been involved in some of the major sports events in India like IPL, WC T20 2016 & 2021, PBL, PKL, PVL & others. Being an avid follower of cricket, she wishes to work on more and more sporting events. Along with sports and events she has always been passionate about music & worked on some big concerts in India. She even dabbled in artist management as a manager for Bollywood star Arjun Kapoor in YRF as well as many music talents during her stint with Qyuki Digital Media. But sports events have always been her first love and she now focus mostly on working in the ever-blooming sports industry. Most recently she has been working with a big media house as an broadcast talent manager while still maintaining a balance with being a lifestyle influencer.
In order to learn more about Tania’s life, career as a social media influencer, and future goals, we asked her a few questions that we curated Continue reading to hear her thoughts on them.
Q1) What is something that drew you closer to the sports industry? And how has it been working on some of the most renowned sporting events of the nation?
Answer: I think working on major sporting and musical events is something I've always wanted to do, which is why I choose this particular stream. I have been fortunate to have worked on some of the largest sporting events in the nation in addition to some significant concerts and events. Like many Indians, I am an enthusiastic cricket fan, so working on cricket events has always been and will continue to be my biggest dream. Also, I routinely watch tennis. From working on sports operations in stadiums I now am working out of a studio The 2022 FIFA World Cup SA20 & WPL have given me a new insight into the world of sports broadcasting.
Q2) Tell us more about your journey as an Instagram influencer?
Answer: This happened completely by chance. When I was a manager for an established Bollywood star, I had a modest Instagram following. Subsequently, I began going to various influencer gatherings with my close friend Kanisha Malhotra, who is also an actor and influencer who persuaded the PR to add me as a guest on their list of influencers thus I began my journey as an influencer. Even though I am not a content producer like so many other great individuals out there, it has been enjoyable.However I must admit that this was helpful during the lockdown when we were all stranded at home. Campaigns and collaborations provided me a sense of being active when I had no work at all.
Q3) Give us an insight about the brands that you have collaborated with & what you look for in a brand?
Answer: Throughout the past few months, I have had the absolute privilege of working with some incredible brands. At this point, I have collaborated with over 150 brands, including Charles & Keith, Lays, Skybags, Lavie, Oriflame, Marks & Spencer, Monginis, Godrej, MCFC, Renault, Benetton and a plethora of others. Of course Everyone wants to work with well-known companies, but I've also had some great experiences working with smaller, domestic companies. I adore working with brands that have a vision and stick to it.
Q4) What are your future Goals and what message would you want to leave for our readers?
Answer: I am very certain that I want to continue working in the sports industry as there are some huge tournaments coming up, like the TATA IPL 2023, and I can't wait to be a part of it. I'm also keen on growing as a person, with a particular emphasis on the social media influence I've grown to really appreciate and lastly I would like to encourage everyone reading this to follow their hearts and pursue whatever brings them happiness. In addition, make an effort to maintain your optimism while being aware of your emotions, asking for assistance when necessary, and lending a helping hand whenever you can. More than ever, the world needs you to be nice and spread joy.
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