New Delhi:- The Norwegian Data Protection Authority announced on Monday that Facebook and Instagram owner Metaplatforms will be fined US$100,000 (roughly Rs 8.2 lakh) per day for data breaches unless remedial action is taken. However, the measures could affect Europe as a whole.
Regulator Datatilsynet said it will collect daily fines from Aug. 4 to Nov. 3 unless Meta takes action.
In Norway, Meta said it could not collect user data, such as a user's physical location, and use it for targeted advertising known as behavioral advertising, a common business model for big tech companies.
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"It is clear that this is illegal and we must intervene immediately. We cannot wait any longer," Datatilsynet's international head Tobias Judin told Reuters.
Meta said it would reconsider Datatilsynet's decision and said there would be no immediate impact on its services. Datatilsynet has submitted this measure to the European Data Protection Board, which, if agreed, could make the fine permanent and extend the scope of its decision in Europe.
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"It will put more pressure on the meta," said Yudin. Datatilsynet's decision comes days after the Supreme Court of the European Union ruled that Meta should not collect user data for behavioral advertising.
In December, the Irish Data Regulator (DPC), where Meta is headquartered in Europe, said the company should end the practice. "We will continue to work constructively with the EU's chief regulator, the Irish DPC, to ensure compliance with its decisions," Mehta said.
“The legal basis has been debated for a long time, and businesses continue to face a lack of regulatory certainty in this area.” Norway is not a member of the European Union but is part of the European Single Market. The news was first reported by Norwegian broadcaster NRK.
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Meta was found breaching the data of its users and has now been fined at an amount of US$100,000 (roughly Rs 8.2 lakh) per day for data breaches unless remedial action is taken and all the data is in a safe place not getting breached or disturbed anyway.