Micromax "In" series has finally been launched in India after much anticipation and a range of teasers. The new series comprises the Micromax In Note 1 and Micromax In 1b that both come with MediaTek chipsets and run on Android 10 with a “complete stock experience”, without any bloatware and ads. The homegrown smartphone brand has made a comeback with smartphones in the Rs 7,000 to Rs 15,000 segment with a tagline of 'we are for India'.
Micromax's virtual event started with Co-founder Rahul Sharma sitting inside the company's Bhiwadi factory in Haryana, highlighting that Micromax is a pure 'Made in India' brand, and said that Micromax's IN mobiles will offer complete stock Android experience, no bloatware, and no ads.
In a virtual launch on Tuesday, Micromax has launched two phone Micromax IN 1b in the price range of Rs 7,000-Rs 10,000 and Micromax IN Note 1, which will start at Rs 10,999. The Micromax In 1b has been priced at Rs 6,999 for the base 2GB RAM + 32GB storage variant, and Rs 7,999 for the higher 4GB RAM + 64GB storage variant.
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