The fragrance market in India is expected to reach INR 139.44 billion by the end of 2024 expanding at a compound annual rate of 15.9%. However, in such a big and growing industry off-late attars have been losing their sheen attributing mostly to their ethnic scent. But there is a young entrepreneur Mohamed Adil Qadri who is out to change this narrative.
Mr. Adil Qadri is the founder and owner of the e-commerce website www.adilqadri.com which is known for selling Islamic faith specific products. Using alcohol-based perfumes is prohibited in Islam. He says “I noticed that most of the youth are driving away from buying attars due to their traditional and strong scent. That’s when the idea clicked in that why not bring-in attars that assimilate well with modern life-style.” In 2018 he launched Adil-Qadri’s new range of perfumes which are suitable for both formal and casual occasions, they have fragrances that suit with modern life-style.
Their new range of premium attars includes Adilqadri Blue Ocean attar, Adil Qadri amazing signature attar, and AdilQadri Safwan attar. All three are among their best-selling items. What is more interesting is most of the buyers of these products belong to the young generation. In that way, Mr. Adil Qadri has been largely successful in his mission of regenerating the interest of youth towards attars.
Mr. Adil Qadri further adds “ It is a matter of concern that in such a big and flourishing industry biggest players are off-shore companies. There are very few top Indian brands. I would definitely like this to change, more and more Indian manufacturers should join the industry.”
His-brain child Adil Qadri brand is also famous for many other products like designer Islamic cap, Barkati topi, Islamic religious symbols for home, office, and cars. He is planning to open 2 of brand-specific stores in 2 of the metros by the end of 2020.He has a clear-cut vision and mission for his business to take it to the top in his segment. Mr. Adil Qadri is some-one who knows how to stand out from the crowd.
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