Zomato is internally rebranding itself into “Eternal”, a larger organisation to house multiple businesses, each with its own chief executive officers (CEOs). CEO and MD of Zomato Deepinder Goyal wrote on the company’s slack channel, “We are at a stage of life where we are maturing from running (more or less) a single business to now running multiple large companies,”
According to an ET review copy, “We are transitioning from a company where I was the CEO to a place where we will have multiple CEOs running each of our businesses (Eg: Zomato, Blinkit, Hyperpure, Feeding India), all acting as peers to each other and working as a super-team with each other toward building a single large and seamless organisation,” he informed.
He further informed, “We are transitioning from a company where I was the CEO to a place where we will have multiple CEOs running each of our businesses (Eg: Zomato, Blinkit, Hyperpure, Feeding India), all acting as peers to each other and working as a super-team with each other toward building a single large and seamless organisation,”
He wrote in a message on July 28, “The word Eternal is a mission statement in itself. Eternal means forever, something that will last for more than just a few lifetimes. Boundless, timeless, undying, endless, permanent - are some of the other words that can be used to describe Eternal,”
“You should start seeing the Eternal logo at a few places in our office. As well as some t-shirt (s) on yourself in a few days from now,” he wrote. News website Moneycontrol first reported about Zomato's internal branding initiative.
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