Myntra, a Flipkart Group company, has announced the acquisition of Jabong, for an undisclosed amount, from Global Fashion Group.
Post the acquisition, Myntra will have access to "a combined base of 15 million monthly active users" as per the press release on the development.
Some of the brands that will be "exclusive to both platforms" include Dorothy Perkins, Topshop, Tom Tailor, G-Star RAW, Bugatti Shoes, The North Face, Forever 21, Swarovski, Timberland and Lacoste.
Binny Bansal CEOof Flipkart Ananth Narayan CEO of Myntra"Binny Bansal", CEO and co-founder, Flipkart, says, "'Fashion and lifestyle' is one of the biggest drivers of e-commerce growth in India.
"Ananth Narayanan", CEO, Myntra, says, "Jabong has built a strong brand that is synonymous with fashion, a loyal customer base and a unique selection with exclusive global brands.
Fashion and Lifestyle Brands that Myntra has partnered with Include All Brands Like Nike, Adidas, Puma, Levis , Wrangler , Arrow, Jealous 21, Diesel, CAT ,Harley, Davidson, Ferrari, Timberland, Us Polo, Fablndia, and Biba etc.