NEW DELHI: Nagpur Test Between India-Australia Is Third Highest-Rated Bilateral Test In Last Five Years, as per Viewership Data. The first Test of the running 2023 Border-Gavaskar Trophy series between India and Australia at the VCA Stadium in Nagpur has turned in impressive viewing figures, breaking into the top three for most watched bilateral Test matches in the last five years since 2018.
The Test between India and Australia, where the hosts won by an innings and 132 runs, registered 5.5 million Average Minute Audiences (AMA) which placed it just behind two Tests of the four-match India-England Test series in 2021, one of which was a day-night match in Ahmedabad. "Cricket viewership on TV continues to deliver impressive figures. The recent results are a strong testament to Star Sports' brand of storytelling expressed through its compelling marketing campaigns and riveting programming which has fuelled the stature of the events."
On the contyrary, the match between India and Pakistan in the ongoing ICC Women's T20 World Cup on February 12 registered a cumulative reach of 28 million. This match, begenning India's campaign in the Women's T20 World Cup with a seven wicket victory, registered a total of 1.39 billion minutes with 7.3 million Average Minute Audiences, making it the second mostwatched women's T20I.
With an action-packed cricket calendar, including IPL 2023, Asia Cup 2023, and ICC Men's World Cup 2023 among others, one can say that television viewership of cricket will be on a rise this year.
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