Facebook is ready to enter the dating game, Chief Executive Mark Zuckerberg said on Tuesday, planning a dating service to matchmaking millions of people on the world's largest online social network.
There is a hike in increment of share price 1.1% to close at $173.86 on the announcement news. which sparked a sell-off online dating service provider. Zuckerberg said Facebook was building the dating service with an emphasis on privacy. It commenced big question on user data handling.
A dating service could increase the time people spend on Facebook and be a "big problem" for competitors such as Match Group Inc, said James Cordwell, an analyst at Atlantic Equities. Match, the owner of popular mobile dating app Tinder and OkCupid, calls itself the "global leader in dating" on its website.A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app. Pressing on it will take people to their dating profile if they have set one up.
Zuckerberg also said on Tuesday that Facebook was building a "clear history" privacy control to delete browsing history, similar to the option of clearing cookies in a browser.
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