A new milestone unearthed by Nissan Motors! Nissan Motors India has shipped over a million cars to various markets overseas. The vehicles under Nissan are manufactured in the country at the Renault-Nissan Automotive India Private Ltd (RNAIPL) plant. The company is a collaboration between Nissan of Japan and Renault of France. Since its launch in the country in 2010, Nissan Motor India has shipped vehicles to approximately 108 countries. The primary export market for the company has shifted from Europe to Middle Eastern countries such as Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait.
The Japanese automakers currently sell models like Nissan Kick and Magnite in the Indian car market. Both the SUVs compete in the sub-4 meter compact SUV segment for the buyer’s attention, competing against might rivals. The models are helping the brand establish itself in the Indian market.
The company recently announced its plans to pull out its Datsun brand from India, making the milestone even more significant. Following the failure of its ambitious global relaunch of Datsun, Nissan decided to phase out the brand in Russia and Indonesia, as well as South Africa and India, which were identified as critical markets for the entry-level car sector, in 2020. Previously, brands such as Ford and Chevrolet withdrew from the Indian market.
After being retired for 32 years, Datsun was worldwide revived in July 2013 by the Japanese automaker with the introduction of the entry-level hatchback "Datsun Go" in India. Datsun introduced two further models the next year: the Redi-GO and the little multipurpose vehicle Go+. The brand, however, was unable to stand out in the fiercely competitive Indian mass market for compact cars, which is dominated by companies like Maruti Suzuki and Hyundai.
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