Recently, the Chinese electronics and device manufacturer BBK Group launched OnePlus, Vivo and OPPO smartphone brands in 2014. After these brands made a foray into the Indian market, the company launched another smartphone brand Realme in 2018. Now, the company has introduced another smartphone brand iQOO in the Indian market. Last year many 5G smartphones were launched under Vivo iQOO series. Now, the company has introduced iQOO as a separate smartphone brand in India. According to the report, the company is going to launch a premium 5G smartphone in India next month under this brand.
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Last year 6 smartphones have been launched in China under this brand. Vivo iQOO Neo 855 Racing has been launched in China apart from Vivo. In the past days, as a brand of Xiaomi, POCO, which has entered the Indian market has announced to separate itself from Xiaomi. POCO F2 Lite can be launched soon under this brand. The BBK Group has created a new strategy to challenge Xiaomi in the Indian market besides China. The company is already challenging Xiaomi in the mid and budget segment through Vivo, OPPO and Realme. Now, with iQOO, the company can challenge other premium flagship brands.
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iQOO is preparing to launch more than 10 lakh devices in India next month, which can be made under 100% Made in India. iQOO can launch its first smartphone in the premium range with Qualcomm Snapdragon 865 chipset processor. This smartphone is going to be launched as the best in a class premium smartphone.