The travel and hospitality technology platform OYO on Tuesday announced that it has acquired Bornholmske Feriehuse, a provider of vacation rentals in Denmark, for an unknown fee.
Bornholmske Feriehuse, based on the Danish island of Bornholm, has 737 holiday homes scattered across 30 holiday parks on its platform and anticipates booking more than 2.5 lakh guest nights by the year 2022, according to a statement from OYO.
The company's subsidiary DanCenter completed the acquisition via the 'Invest in Denmark' initiative of the Danish government, which offers specialised one-stop assistance to foreign companies wishing to establish up or expand a business in the country, it continued.
Bornholm "displays significant potential for tourism in the coming years," said Ritesh Agarwal, founder and CEO of OYO.
Rasmus Lund and Jacob Lund established Bornholmske Feriehuse in 2002. This full-stack provider offers customers end-to-end solutions.
According to the announcement, Rasmus Lund will continue to lead Bornholmske Feriehuse and expand business operations. The partnership between OYO and DanCenter A/s offers the opportunity to meet demand, just as homeowners gain from the numerous internet portals DanCenter partners with.
In the future, more than 130 internet portals, with which DanCenter closely collaborates, will provide Bornholmske Feriehuse vacation houses for reservation.
In Europe, OYO has operations in the Netherlands, Belgium, Germany, Austria, and Croatia, among other nations. The domestic company purchased the Croatian company, Direct Booker, in May of this year. Direct Booker has over 3,200 residences and serves 20 lakh consumers.
Microsoft to open network for digital commerce in Indian markets
DuckDuckGo blocks Microsoft tracking scripts from loading on websites
SoftBank posts $17 billion Vision Fund loss following tech slump