After a healthy festive season led demand push, snacking major Mondelez India foresees continuance of positive off-take sentiment. Accordingly, Mondelez India, which was formerly, known as Cadbury India has cited that pandemic has actually accelerated the growth of snacking in India. Besides, the company has expanded its e-com as well as on-ground reach to buck the Covid induced downtrend.
At present, the snacking major operates in chocolate, beverages, biscuits and candy categories in the country. It owns brands like Cadbury Dairy Milk, 5 Star, Perk, Gems, Bournvita, Tang and Oreo among others. In a conversation with IANS, Mondelez India Sales Director Praveen Dalal said: "We reconfigured our offerings to suit the new norms." "Whether it was expanding our gifting portfolio with different SKUs and brands or accelerating our efforts in the e-commerce space while complimenting it with focused marketing strategies." Additionally, the shift and dependence of consumers over brands like Cadbury, Bournvita, Tang and Oreo has led the company to strengthen its distribution network. "We have added 100,000 stores to our on-ground ecosystem and offered personalised and digital shopping opportunities, through our D2C website,” Dalal said.