The Indian DESI Venture "Patanjali" is going to take off for China now. After pushing the balance sheets of several multinational FMCG giants by capturing the Indian market with wide range of consumer products. Patanjali Ayurved Ltd is eyeing on the government's 'Act East' policy.
Patanjali Ayurved is planning to set up a production unit in Sahibganj, a district in Jharkhand which-which the central government plans to turn into a multi-modal hub with direct connectivity through roads, waterways, and air with the neighboring East-Asian countries.
Patanjali is planning of setting a production unit in Sahibgank, Jharkhand which the central government is planning to turn it into a multi-modal hub with direct connectivity through roads, waterways and air with the neighbouring East-Asian countries.
"The Domestic firm is in talks to use the Sahibganj multi-modal terminal for export of its products to East Asian countries like China, Myanmar, Bangladesh and others. To make project more fruitful the company is in communication with the Inland Waterways Authority of India and Shipping Ministry. With the help of the Inland Waterway channel, the logistics costs will be saved by the company for expots and the logic behind is to capture the East Asian market by competing on price and quality.
Sahibganj is the only district in Jharkhand, where the Ganga flows, it will be giving Patanjali direct access to Bangladesh and Myanmar. As the China's manufacturing economy is slowing down due to sluggish global demand and growth, India is rising ahead to boost its own exports to the country. The Chinese are scared of India getting a leap ahead in maufacturing in the long term as the labour costs in China are rising.
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