Paytm Mall is likely to heat up this festival season because the company is planning to spend about Rs 1,000 crore, which ultimately gives a tight competition to domestic e-commerce stalwarts Amazon and Flipkart.
Paytm Mall's marketing budget is more than 3 times of any company had done before like Amzon India, Snapdeal and Filpkart.
"This festive season, while online retailers will focus on spending money and taking away business from shops in the neighborhood, we will work with them and bring special offers for consumers to shop from their nearby markets by enabling these shopkeepers with mobile technology," Amit Sinha, COO, Paytm Mall, has been quoted as saying in the report.
Further, Paytm Mall is aiming for a $4 billion gross merchandise volume by the end of this year.