NEW DELHI: Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., the biggest digitally first, design-led, and sustainably sourced home retailer in the world, launched a global partnership with Deepika Padukone on Friday.
The entrepreneur, philanthropist, and actor has been hired as a brand ambassador to support Pottery Barn's global expansion, which started with the opening of the chain's first retail site in Delhi, India, in September. Padukone will collaborate closely with Pottery Barn to co-create a line as a brand ambassador.
Deepika Padukone said, "I've always been interested by spaces, and my enthusiasm for interior design is no secret. "We are happy to join with global superstar Deepika Padukone," said Monica Bhargava, Chief Design Officer of Pottery Barn. "Therefore, I am thrilled to be collaborating with global home furnishings pioneer Pottery Barn and look forward to crafting timeless items together." As the world leader in the home furnishings sector, Pottery Barn is known for sustainability, service, and offering high-quality products that are made to last. "Deepika's passion for home design and timeless sense of style resonate with Pottery Barn fans worldwide-and through our collaboration launching in 2023, customers will have the opportunity to bring Pottery Barn's coveted designs infused with Deepika's signature style into their own homes." The business is on a mission to produce items that make a difference at home and abroad, from assisting in the restoration of forests to fostering healthier families. To date, the company has a wide selection of products that are ethically produced and good for both people and the environment, including cotton that is responsibly sourced, recycled materials, and wood furniture collections that are FSC-certified (Forest Stewardship Council) and support global forest ecosystems.
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