'NewsOnAir' the digital channel of Prasar Bharati have registered more than 100 per cent growth in 2020. Notably Pakistan is the second highest digital audience for Doordarshan (DD) and All India Radio (AIR), the government said on Sunday. Information and Broadcasting ministry said the channels across Doordarshan and Akashvani clocked over a billion digital views and over six billion digital watch minutes in the year. The ministry in a statement said, “Interestingly during 2020, Pakistan accounted for the second highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind".
During the year 2020, Prasar Bharati’s mobile application ‘NewsOnAir’ added more than 2.5 million users with the platform registering over 300 million views. Live Radio streaming broadcasting over 200 streams emerged as the most popular feature, the statement said. “Besides DD National and DD News, the other channels in the top 20 digital channels of Prasar Bharati are Marathi News from DD Sahyadri, Kannada programming on DD Chandana, Bangla News from DD Bangla and Telugu programming on DD Saptagiri. While DD Sports and Akashvani Sports have created a steady digital following with live commentary, Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in top 10", the statement said.
Northeast service of All India Radio (AIR) News was also in the top 10 crossing the 1,00,000 subscribers’ digital milestone. Prasar Bharati YouTube channel for all Sanskrit language content was also launched in 2020. DD-AIR Network has almost 1,500 Radio plays in different Indian languages which were being uploaded in its Youtube channel also, IB ministry said. Other than this, Dedicated Mann Ki Baat and Twitter handle are there, Youtube channel has thousands of hours of educational content, a dedicated team is working to dig out such musical, cultural, political content from thousands of tapes recorded over many decades in various stations of DD and across the nation to make it available to Public.
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