Vijay Deverakonda and Ananya Panday starring Liger were released on August 25, 2022. It was one of the big budget movies in the year but the movie was called for a boycott which directly affected its Box office business and the movie is failed to attract an audience. Various people were disappointed with Deveragonda’s Aggressive Behavior.
Vijay Devara Konda on the boycott trends said, “With Liger we expected a bit of drama...but we'll fight. We've put our heart into making this film. And I believe that I am correct. I feel that there is no room for fear, when I had nothing, I didn't fear, and now after having achieved something, I don't think there needs to be any fear even now." Now Ram Gopal Varma gave his reaction to failure of Liger, The filmmaker said, “Vijay is naturally aggressive on stage. He has attention-grabbing antics. But the fundamental reason why there was a Boycott Liger movement in Bollywood is because of Karan Johar who is associated with the project. Ever since Sushant Singh Rajput’s demise, it has become common for Bollywood folk to boycott Karan’s films." The filmmaker further said, "Another factor here is humility. The Hindi folk were mesmerised by Jr NTR, Ram Charan and Prabhas. The down-to-earth nature of these stars impressed the Hindi audience. They were amazed to see the humility of the South stars after seeing the arrogance of Bollywood stars all along. Then Vijay came along with his natural aggressive speeches at Liger events and that also triggered them. Liger gave enough material for the boycott movement."
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