The creation of the film is the biggest task for producers and directors these days as the opening week collections are what matters now. The more publicity there is the more footfall. And it looks like Ram's Ismart Shankar team is working very hard in that aspect.
As per the information directed by Puri Jagan, and produced by him along with former heroine Charmee, the film, Ismart Shankar, has shot to fame with Ram's mass look, and the glamour dose of heroines Nidhhi Agerwal and Nabha Natesh. But primarily, Charmee is propagating the film by introducing merchandise.
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With this, Hollywood movies propagate their stories through some special clothes, either something related to the model or the concept of the film used by the film lead. And in Telugu, we had Pawan Kalyan offering ' Johnny ' movie merchants like T-shirts, handkerchiefs, Stolts and caps in 2003 itself.
And 16 years later, now iSmart Shankar is launching a special clothing line to promote his film. Then Johnny had no takers, but we have to see how it will work for Ismart Shankar. Also, back then a big clothing brand launched the shirt used by Ram Charan in Orange as a special edition, but they didn't make it too big
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