Realme is aiming to sell at least 15 million handsets in the country by the end of year.The China-based smartphone maer that came into existence in 2018, was also among the top five smartphone brands in the fourth quarter of 2018 with eight percent market share.
Madhav Sheth, Chief Executive Officer, Realme India, told IANS, "We are targeting to sell at least 15 million handsets this year and I believe in sales numbers."
According to Counterpoint Research, "The sales and shipments won't have such a huge gap," Sheth replied when asked if the company was aiming only at the shipment numbers. Realme, which started as an online-only brand, now gets the majority of its sales from offline channels.
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As per report, Realme will set up six exclusive stores in metros by the end of the year. The first such store will be opened in July. However, the company said it will also focus on the tier-2 and tier-3 cities. Sheth further said, "We'll explore going into places like Nashik, Nagpur and Pune. We'll also look to set up pop-up stores in the northeast."
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The company is targeting 50 pop-up and six exclusive stores this year. Currently, the brand has a retail presence in 50 cities, including Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh, and is expanding footprint to meet the growing demands of customers. "We've already set up multi-brand retail outlets in 39-40 cities and we'll reach 20,000 multi-brand retail outlets across 150 cities before 2019 ends," said the company executive.